🎯 Company Goals & Team Goals – Clear Ownership, Shared Direction
(Previously referred to as “Most Important Goals”)
To improve clarity and accountability, Most Important Goals has been divided into two distinct concepts:
Company Goals (Företagsmål)
Team Goals (Teammål)
This change makes it easier to distinguish between what is truly company-wide and what is owned at team or functional level.
How this works in practice
The Management Team sets the Company Goals
Company Goals are then broken down into Team Goals for each function and team
This structure helps everyone understand:
What the organization is jointly prioritizing
How each team contributes to the bigger picture
This update helps you:
Create shared focus across the organization
Clarify responsibility between company and teams
Reinforce that Company Goals are achieved through contribution from all teams
🚀 Company Initiatives – Enabling the Goals
(Applies to customers using Howwe in Swedish)
To ensure a consistent and intuitive language in Howwe, a terminology update has been made for customers using Howwe in Swedish.
Bolagsinitiativ is now called Företagsinitiativ
In English, the term Company Initiatives remains unchanged
What is a Company Initiative?
Company Initiatives (Företagsinitiativ) are the most important enablers for achieving the overarching Company Goals.
They represent the key initiatives the organization prioritizes to turn strategy into action.
Why this change matters
Ensures consistent terminology in the Swedish version of Howwe
Clarifies the connection between Company Goals and Company Initiatives
Helps teams better understand how initiatives support the overall direction
As always, the purpose of this update is to support:
Greater clarity
Stronger focus
Better execution